Expertise.

Expertise.

Expertise.

Expertise.

Website Design & Development

Drive sales with custom, responsive, W3C and ADA compliant websites.

Digital Marketing

From SEO to PPC. Search Engine Optimization to Pay-Per-Click advertising. Reach your audience right when they're looking for you.

Motion & Interaction

Dynamic and interactive motion graphics to capture your audience and bring your brand to life.

Creative Copy Writing

Connect with your audience through authentic content that informs, engages, and inspires action.

The Playbook

We engineer specific solutions for specific bottlenecks. Here is how our web systems drive measurable outcomes for local organizations.

Salons & Boutique Services

The Bottleneck

Playing phone tag with clients during busy hours, resulting in missed bookings and empty slots.

The Solution

A fast, mobile-first landing page integrated with an integrated, self-service booking portal.

The Outcome

24/7 appointment scheduling, zero missed lead opportunities, a full schedule, and the potential to raise rates.

Cafes & Local Eateries

The Bottleneck

Relying solely on physical foot traffic and word-of-mouth while losing new customers to established businesses because the shop doesn't rank in local "near me" map searches.

The Solution

A fully optimized Google Business Profile combined with a targeted Local SEO strategy designed to capture top-three results rank.

The Outcome

A massive increase in "get directions" clicks results in a predictable surge in daily foot traffic.

Community Non-Profits

The Bottleneck

Struggling to convert community interest into actual volunteer sign-ups and donations due to a confusing, outdated website.

The Solution

A streamlined, accessible site architecture with clear, distraction-free "Donate" and "Get Involved" funnels.

The Outcome

A clean user journey that increases recurring monthly donations and automates the initial volunteer onboarding process.

How it works

You tell me about your organization

Fill out an online questionnaire about your business, goals, functional requirements, and branding.

We talk

With the prototype in hand, we discuss design, SEO, and ad strategies to determine the final scope.

We launch

The website goes live. We bask in the glory of your shiny new business machine!

You decide

After 12 months, you own the site outright. We can continue our partnership, or I'll train you on the maintenance and hand over the keys.

I send you a prototype

Using the information you provided, I build a functional example for you to check out. No obligation.

I build it

After we finalize the scope and contract, I develop the site. You get a link to monitor the progress.

I maintain and update

After launch, I provide monthly reports, update content, and ensure your site runs at peak performance.

Get started

Start with a plan ...

Digital Business Card

Establish instant credibility for your business without the upfront risk.

Local Visibility

Expand your digital footprint and capture higher-quality leads.

Automated Lead Capture

Turn your website into a 24/7 employee that books appointments and takes payments.

... or build to suit

When you need something a little more ...
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  • Databases & client portals
  • AI customer support chat (trained on your business)
  • Complex third-party API integrations
  • Dedicated architecture & scaling strategy
Learn more

Simple, transparent pricing.

Pre-structured plans so you know what you get and what it will cost up-front.

Digital Business Card

Essential online presence.

$99/mo
  • $0 Upfront Setup Fee
  • Custom, high-converting landing page (3-5 sections)
  • Standard contact form directly to your email
  • Foundational on-page SEO
  • 1-2 content updates/year
  • Fully managed and secure domain, hosting, & maintenance
Get Started

Local Visibility

For local businesses.

$149/mo
  • $0 Upfront Setup Fee
  • Multi-page custom website (Home + up to 3 internal pages)
  • Advanced lead-capture form (file uploads, automated confirmation emails)
  • Foundational on-page SEO
  • Monthly content updates
  • Fully managed and secure domain, hosting, & maintenance
Good Value

Custom & E-Commerce

For complex functional needs.

$249/mo
  • +$1,500 Upfront Setup Fee
  • Custom databases & client portals
  • AI customer support chat (trained on your business)
  • Complex third-party API integrations
  • Dedicated architecture & scaling strategy
Let's Discuss

About Web Direction

Hi, my name is Nathan. I started Web Direction because I love creating software. As a fellow local business owner, I know that every dollar counts, and you have plenty of options for your web presence. Here is what I bring to the table:

  • Exclusive: I only take on a few clients at a time. When you call, you get me, not an account manager. I am deeply familiar with your strategy, design, and code.
  • Human Built: I absolutely use AI to streamline my work, but I architect and write the code myself. I have been writing software in one form or another for 30+ years. I don't just hand you a generic template, I build custom solutions and stick around to support them after launch.
  • Rooted in Tucson: I grew up here. I went to Canyon Del Oro HS, graduated from the UofA, and have taught computer science and math at Pueblo HS for 20 years now.

Why does a teaching background matter for your business? Because I know how to break down complex technical problems into plain English. I know how to manage projects, hit deadlines, and stretch a budget. I'm invested in this community, and I'll be invested in your project.

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Ready to upgrade your web presence?

Let's build something that actually drives business. Reach out for a custom demo or a quick chat about your goals.